Consulting Marketing Professional Services

Fee-setting and contract negotiating are more than just a legal necessity … they are as intrinsic to your sales profile as a well-wrought proposal. Consciously or unconsciously, your clients’ expectations go beyond the need for your specialized knowledge or skills. They’ re also looking for the satisfaction that comes with knowing that they’ re in the hands of a confident, seasoned professional. And while your track record and proven expertise may win them, sloppy contracts with unclear terms, like overcharging or undercharging, can lose them— often to less qualified competitors. The Contract and Fee-Setting Guide for Consultants and Professionals is a distillation of Howard L. Shenson’ s more than twenty years as a business consultant, renowned lecturer (more than 100,000 people have attended his seminars on consulting and professional practice marketing), and author. In it you’ ll learn how to charge and to get what you deserve for your unique contributions, through fee-setting and the skillful negotiation of contracts that are fair and profitable for you and your clients. And, just as importantly, you’ ll find step-by-step guidelines to writing winning proposals. The first major section of this book is devoted to all you need to know about determining market value for your services, establishing fees (at per diem or per-project rates), calculating overhead, and the pros and cons of various fee-setting and billing strategies. Ensuing chapters follow a functional flow diagram that takes you through every phase of managing a successful consulting project, from a step-by-step guide to writing winning proposals, to tips on final reporting.

Marketing Your Consulting or Professional Services

Out Now Consulting - Out Now Consulting has its origins in Sydney, Australia as a gay and lesbian marketing agency, established in 1993. The company was founded by Ian Johnson, and provides specialised gay marketing services to large companies.

Professional services - Professional Services are infrequent, technical, or unique functions performed by independent contractors or consultant whose occupation is the rendering of such services. While not limited to licentiates (individuals holding professional licenses), the services are considered "professional" and the contract may run to partnerships, firms, or corporations as well as to individuals.

Services marketing - Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

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